GenAI Apps Double in Revenue

Generative AI apps have seen tremendous growth in both downloads and in-app revenue in the first half of 2025. Users downloaded GenAI apps 1.7 billion times, compared to 1 billion in H2 2024. These apps doubled in-app revenue, bringing in $1.87 billion in H1 2025, as compared to $932 million in H2 2024. Users spent over 15.6 billion hours on GenAI apps in the first half of 2025, a jump from 8.5 billion hours in H2 2024. This time was recorded over 426 billion sessions. Asia was the fastest-growing market for GenAI apps, and also took the lead for market share in terms of downloads with 42.6%, thanks to markets like India and Mainland China. Download growth in Asia was 80% in H1 2025, as compared to 51% in Europe and 39% in North America.