Forbes: How To Boost A Social Media Marketing Strategy

Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns that can help you optimize both your content and your timing. From Instagram saves and TikTok watch times to LinkedIn analytics and Reddit sentiment, these numbers highlight not just reach, but also how audiences are actually engaging with your brand on social media. Members of Forbes Agency Council shared specific social media metrics to track and how these key data points can guide your marketing strategy and Jordan Edelson, CEO of Appetizer Mobile, stated “Optimizing your content based on the completion rates from your most popular videos can help your team generate a whole new marketing content strategy. Platforms such as TikTok often have shorter-form videos, so it’s easier to identify the content patterns with the videos your audience often watches from beginning to end”. To read the entire article, you can visit the following article: https://www.forbes.com/councils/forbesagencycouncil/2025/09/23/how-to-boost-a-social-media-marketing-strategy-19-key-data-points/