Meta To Utilize AI Chat For Ads

Meta announced that data collected from user interactions with its AI products will soon be used to sell targeted ads across its social media platforms. The company will update its privacy policy by December 16 to reflect the change and will notify users in the coming days. The new policy applies globally, except for users in South Korea, the United Kingdom, and the European Union, where privacy laws prevent this type of data collection. Meta’s core business has long relied on building detailed profiles of Facebook and Instagram users to sell hyper-targeted ads. The company offers advertisers a way to reach specific demographics and user groups. Now Meta will also use data from conversations with its AI chatbot to build out those profiles, giving it another powerful signal to target its ads. The social media giant already has lots of information about its users, but Meta AI has created a rich new stream of information. The company says more than a billion people chat with Meta AI every month, and it’s common for users to hold long, detailed conversations with the AI chatbot. So far, Meta has largely given away its AI products for free, but now the company can improve its valuable ad products based on the data it collects.