Forbes: How Agency Pros Upskill In A Changing World

The agency world has always rewarded those who stay ahead of the curve, but figuring out where the curve is today has become increasingly complicated. New tools emerge weekly, client expectations shift constantly and skills that mattered just a year ago don’t always carry the same weight. Keeping up isn’t the hard part—the challenge lies in understanding which skills are going to be most valuable in the long run, and thus worth the time and effort to attain. Members of the Forbes community shared practical ways to expand skill sets without overloading one’s schedule or chasing every new capability that comes along. Their insights illustrate how agency pros can be more intentional about upskilling in the midst of real client work and deadlines to maintain a sharp competitive edge in the industry. Jordan Edelson, CEO of Appetizer Mobile, stated, “With the overabundance of AI tools, it seems many agency leaders are leaning on software solutions a bit too much—to the point where their critical thinking and creativity are taking a hit. It’s crucial that agency pros learn to balance their use of these tools and still combine them with productive social networking”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/12/22/how-to-stay-relevant-17-ways-agency-pros-upskill-in-a-changing-world/