Creative Marketing Trends For This Year’s SuperBowl

When it comes to Super Bowl ads, brands are competing not only for attention, but also for cultural relevance, memorability and measurable impact. Each year, shifts in consumer sentiment, media consumption and technology shape how advertisers approach everything from storytelling and humor to audience targeting and production strategy. As this year’s big game approaches, Forbes Agency Council members weighed in on what they expect to see from Super Bowl LX ads. Jordan Edelson, CEO of Appetizer Mobile, stated, “Super Bowl ads have historically been dominant on television over the past few decades, but with the rise of social media and watch time on mobile devices, advertisers can now look to utilize social channels to take advantage of the promotional opportunities. I would look for generative AI experiences being created to complement the TV ads and to yield viral moments online”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2026/01/07/super-bowl-lx-marketing-goals-messaging-and-creative-trends-to-watch/