Forbes’ latest article speaks to the importance of building relationships when it comes to businesses and their clients. As important as traditional sales and marketing is in today’s society, relationship management is widely underrated and can often be undervalued. Our CEO, Jordan Edelson, gave his take on ways to improve client relationships and maintaining them by saying, “Creating or offering customized personal moments curated for your customers can generate meaningful memories that resonate. Examples of this can be personalized merchandise, thoughtful experiences like sporting tickets to a customer’s favorite team or even an invitation to the company’s holiday party”. To read the entire article and see what other Forbes members had to say on the topic, visit the following link: https://www.forbes.com/sites/forbesagencycouncil/2019/10/30/11-impressive-forms-of-relationship-marketing-and-what-to-learn-from-them/#7ed0322957fb
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