According to recent reports, Amazon is developing a standalone app for watching sports. The move signals Amazon’s continued push toward investing in Prime Video and live sports content. If released, the standalone app would better highlight Amazon’s sports content, which is currently included in the company’s main Prime Video platform. Amazon’s current live sports offerings include exclusive rights to the NFL’s Thursday Night Football, along with some Premier League soccer matches and Yankees baseball games. Amazon has also invested in other sports content to complement the live games, as the company launched original sports talk shows on both Prime Video and its ad-supported streaming service Freevee.
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