Forbes: Boost E-Commerce Sales With AI

In the past, e-commerce companies enabled direct-to-consumer sales by creating online storefronts where customers could browse, purchase and receive products directly from the seller, cutting out intermediaries such as retail stores. Today, artificial intelligence is transforming the e-commerce landscape by helping businesses personalize recommendations, handle customer service, optimize pricing strategies and much more. As the members of Forbes Agency Council know, the effect that these AI-driven enhancements have on the overall shopping experience can lead to more conversions and higher sales. Members of the Forbes community shared creative ways for e-commerce companies to blend AI with digital marketing to boost D2C sales and Jordan Edelson, CEO of Appetizer Mobile, stated “One creative way an e-commerce company could blend artificial intelligence with digital marketing to boost direct-to-consumer sales is by creating automated marketing campaigns. Companies can use AI to analyze customer data and automatically set up targeted campaigns”. To read the entire article, you can visit the following link: https://www.forbes.com/sites/forbesagencycouncil/2024/02/16/12-ways-e-commerce-companies-can-boost-d2c-sales-with-ai/?sh=24ea2960597d