SocialCrowd Raises $1.6M

Performance management startup SocialCrowd has raised a $1.6 million pre-seed round led by Bread and Butter Ventures. Launched in 2022, SocialCrowd is a SaaS platform that provides performance management software, letting companies set goals for their employees and reward them when they are achieved. A customer can set up incentive campaigns with specific goals, and SocialCrowd then tracks the customer’s employee performance in real time by connecting to existing productivity apps. SocialCrowd then sends reminders to employees to hit their targets, and when the goals are achieved, the workers are given points that they can redeem for gift cards or custom rewards, like time off.