Forbes: How To Make Holiday Campaigns Pop!

The latter half of the holiday shopping season is a critical time for retailers to capture consumer attention and drive sales. With competition at its highest, ad campaigns that truly “pop” and resonate with prospective customers can make all the difference to a brand’s bottom line. Forbes Agency Council members were asked to explore some important elements that can help retailers’ holiday campaigns stand out from those of their competitors. From designing eye-catching visuals to sharing compelling stories, these strategies can help retailers connect with customers while also maximizing end-of-year revenue. Jordan Edelson, CEO of Appetizer Mobile, wrote, “Focus on your core audience and outline a campaign with established social media influencers. Retailers should be fully aware that foot traffic is not always the main driver of revenue during the holiday season and can do just as well online with a strong enough campaign”. To read the entire article, you can visit, https://www.forbes.com/councils/forbesagencycouncil/2024/11/21/18-important-elements-that-make-late-holiday-retail-campaigns-pop/