Forbes: Avoid These Brand Marketing Mistakes

Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing trends at the expense of a brand’s identity, small missteps can create a fractured brand experience, jeopardizing chances of converting prospective buyers in the future and confusing or even alienating current customers. Without a clear strategy to ensure all creative aspects of campaigns and the accompanying messaging work together, the various elements of a brand can create disharmony. Forbes Agency Council members shared mistakes marketers can make that weaken brand consistency—and how to avoid them. Jordan Edelson, CEO of Appetizer Mobile, stated, “One mistake that brands clearly make often in today’s industry is partnering with influencers who don’t fully resonate with their core audiences. When you do this, it can come off to your core customers as tone deaf, and it will do more harm than good”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/02/19/20-big-marketing-mistakes-that-ruin-brand-consistency/