Forbes: AI Shopping Agents for Retail Brands

With Walmart integrating its own AI shopping agents into its services and preparing its digital platforms to work with third-party bots, more brands are rethinking how they communicate with machines. A retailer’s product data and brand voice aren’t just for people anymore—they’re instructions that guide how AI agents represent the brand to shoppers. Clean, structured information and clear protocols are essential to make sure AI agents share accurate details and deliver a smooth customer experience. Members of Forbes Agency Council shared practical tips to help retailers get their data, messaging and workflows ready for the new era of AI-powered retail. Jordan Edelson, CEO of Appetizer Mobile gave the following advice, stating, “Ensure that your inventory data is up to date and can be easily processed by other AI agents. If retail brands do not dedicate enough attention toward these tasks, AI agents will struggle to communicate efficiently with each other, leading to larger technical issues down the road”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/07/07/how-to-optimize-ai-shopping-agent-comms-12-tips-for-retail-brands/