Forbes: Marketing Tips For Founders In Uncertain Times

Starting a business is never easy, and launching amid economic unpredictability adds an extra layer to the challenge. New founders must be both bold and adaptable in how they position and promote their brands, considering tightened consumer spending and fast-changing market signals. Members of Forbes Agency Council shared marketing tips to build trust, drive value and create lasting customer relationships from day one. Their insights to launch a new business with confidence, no matter the economic climate was recorded and CEO of Appetizer Mobile, said, “Founders should enforce lean marketing tactics, such as focusing on A/B testing combined with a lower ad spend. Once you’re able to validate the data, you can allocate further ad spend and expand marketing efforts with influencer partnerships that resonate with those audiences”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/07/15/launching-a-company-in-uncertain-times-17-marketing-tips-for-founders/