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Amazon Announces AI-Powered Fire TV Features

Amazon announced that it’s introducing a new AI-powered Fire TV feature that lets viewers jump to specific movie scenes on Prime Video simply by describing them to Alexa+. “Our number one mission at Fire TV is getting you to what you want to watch—fast,” Amazon wrote in a blog post. “Today’s launch builds on that mission with this new AI-powered feature. Just describe a movie scene like you would to a friend, and Alexa+ will jump directly to that specific moment—no more searching required.” Amazon says you can describe the scene to Alexa by mentioning details like the actor or character’s name, or a memorable quote. Other examples include: “Jump to the scene when John McClane says ‘come out to the coast, we’ll get together, have a few laughs’” and “Jump to the card scene in Love Actually.” Amazon says Alexa+ can identify the movie you’re talking about even if you don’t mention the title. It then uses visual understanding and movie captions to understand the characters, plot, and action in scenes to determine the specific moment you’re looking for.