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iPhone XS Max Projections Cut By 48%

Reuter reports that Citi Research has cut its forecasts for Apple’s iPhone XS Max by nearly half and reduced its Q1 production estimates for iPhones amid falling smartphone demand.   Citi analyst Willliam Yang explains, “The material cut in our forecasts is driven by our view that...

5 Mobile App Marketing Tips to Drive Installs

Whether you’re an app developer, major brand, small business, or startup, you want people to find and use your app. Over time, it has been getting increasingly difficult to accomplish this considering there are over 2 million apps and counting on Google Play and the...

North Acquires Intel’s Vaunt AR Glasses Patents

The Verge reports that North, the company responsible for Focals AR glasses, has acquired the patents and applications behind Intel’s defunct Vaunt AR glasses program.   North, formerly Thalmic Labs, introduced its take on AR glasses this past October with Focals. Given glasses’ sleek design and...

5 Tips for Better App Store Optimization (ASO)

As mobile app marketers, one of our top objectives is to get people to discover and eventually install our apps. One way to achieve this is through app store optimization.   App store optimization, or ASO, is the process of improving a mobile application’s search results and...

Black Friday 2018

US Mobile App Stores Sets $75.9 million Revenue Record on Black Friday 2018   This Black Friday, more people than ever reached for their mobile devices.   As per a new Sensor Tower report, the U.S. App Store and Google Play combined for $75.9 million in revenue on Black...