Employees at many companies today are expected to make decisions through careful data analysis, but the tools they need to do it are clunky, slow or — in some cases — don’t exist. That’s according to Colin Zima, the CEO of Omni, a business intelligence (BI)...
To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of...
