Forbes: Strategies for Understanding a Client’s Audience

To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of course, considering that clients do not always provide their agency partners with sufficient data or insights, and given the complex and ever-evolving nature of consumer behavior and preferences, learning enough about a client’s audience to build effective campaigns can be a real challenge for agencies. Forbes community members were asked about unique strategies for understanding a client’s audience and Jordan Edelson, CEO of Appetizer Mobile, stated ” One innovative and highly effective way for an agency to learn more about a client’s audience is by utilizing software tools to analyze a client’s social media analytics. Data such as consumer engagement metric, can be broken down and displayed to help agencies better understand how their clients are perceived by their audience”. To read the entire article, you can visit the following link: