As more and more consumers shift to streaming services for their entertainment needs, connected TV advertising is becoming an increasingly popular way for brands to reach more targeted audiences. However, with new trends and technologies emerging all the time, running effective CTV ads can be...
Artifact, the personalized news reader built by Instagram’s co-founders, is now open to the public, no sign-up required. Last month, Instagram’s creators Kevin Systrom and Mike Krieger, unveiled their latest venture as an invite-only experience, promising their news app would later evolve to include social...
Jae Lee, a South Korean serial entrepreneur and his co-founder Danny Woo have built Kempus, an anonymous online community for U.S. college students. Kempus aims to create a reservoir of knowledge to help students reach their ultimate goal, in Lee’s words, “the upstream of getting...
Stelo Labs, a web3 security company, raised $6 million in a seed round led by Andreessen Horowitz. The company was co-founded by Ben Scharfstein, CEO, and Aman Dhesi, CTO. Both have backgrounds in product management — Scharfstein worked at Google, and Dhesi held roles at...
In today’s digitally driven world, tech departments are often the ones driving companies forward. It makes sense, then, that organizations would want to prioritize this team’s hiring budget and build out a robust department with distinct roles and skill sets. While it may take some time to...
TikTok’s footprint in the social media space exploded in 2022, as the short-from video site became the favorite of Gen-Zers and younger users. Its flexibility and popularity encourage creators and consumers to turn to the site for engaging, entertaining content spanning everything from humor to...
Working at an agency is a well-known source of potential stress, as most agency professionals can attest. It’s not uncommon for advertising, marketing and PR pros to face burnout, given the high-paced, always-on nature of their work. Agency executives who are leading partially or fully...
Method, a startup that aims to make it easier for fintech developers to embed repayment, balance transfers and bill pay automation into their apps, announced that it closed a $16 million Series A funding round led by Andreessen Horowitz, with participation from Truist Ventures, Y...
When marketers think about how to attract prospects via social media, their minds likely turn to the big players, such as Facebook, Instagram, LinkedIn, TikTok and Twitter. In reality, however, leveraging other social platforms that may not be widely considered to be major vehicles for...
Since its launch in 2018, Carry1st, a publisher of social games and interactive content across Africa, has raised funding from investors such as Google via its Africa Investment Fund and Avenir Growth Capital. It’s also received backing from top-tier funds focused on web3 and gaming:...
