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North Acquires Intel’s Vaunt AR Glasses Patents

The Verge reports that North, the company responsible for Focals AR glasses, has acquired the patents and applications behind Intel’s defunct Vaunt AR glasses program.   North, formerly Thalmic Labs, introduced its take on AR glasses this past October with Focals. Given glasses’ sleek design and...

5 Tips for Better App Store Optimization (ASO)

As mobile app marketers, one of our top objectives is to get people to discover and eventually install our apps. One way to achieve this is through app store optimization.   App store optimization, or ASO, is the process of improving a mobile application’s search results and...

Black Friday 2018

US Mobile App Stores Sets $75.9 million Revenue Record on Black Friday 2018   This Black Friday, more people than ever reached for their mobile devices.   As per a new Sensor Tower report, the U.S. App Store and Google Play combined for $75.9 million in revenue on Black...

Industry Trends We Can Expect For 2019

With 2018 drawing to a close, we thought it was a fitting time to look to the future and examine the key industry trends for the coming year.   So in this post, we’ll touch on 5 of the emerging trends we foresee impacting the mobile app...

Black Friday: Holiday Shopping in 2018

This 2018, Black Friday has never been more exciting for consumers. Appetizer Mobile has seen the sales trend trickle away from brick and mortar stores and gravitate to online shops. Logically, it only makes sense as mobile applications and websites are easily accessible from the...