NuvoAir, the Boston-based startup which uses an app to listen to your night-time coughing and other health data, raised $12 million. NuvoAir claims it experienced 500% growth in the first quarter of 2021. The platform works by combining the data from a Bluetooth-enabled spirometer that...
Aporia has announced that it has raised a $5 million seed round led by investors Vertex Ventures and TLV Partners. The idea behind Aporia is to make it easier for enterprises to implement machine learning models and leverage the power of AI in a responsible...
Appetizer Mobile's CEO, Jordan Edelson, was mentioned in Forbes latest article regarding marketing strategies for user generated content. He briefly mentions in the article how creating contests combined with unique hashtags can help garner content leading to organic traffic to your brand. To read the...
It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data...
As a mobile app marketing agency, one of our favorite tools for promoting our in-house and clients’ mobile apps is Universal App Campaigns (UAC). In 2015, Google introduced UAC as its primary advertising solution for mobile applications. Instead of having to manually set bids and targeting...
Appetizer Mobile's CEO, Jordan Edelson, mentioned in one Forbes' latest articles: A robust social media presence has quickly gone from a "nice to have" to an absolute necessity for new and established brands alike. Whether your target audience is on Twitter, Facebook, Instagram, Pinterest or all...
Is your mobile application marketing not going as planned? Is it missing something to give it an edge over the other apps you’re competing against? This is the perfect season to gain an edge and stand out from the crowd. The holidays can help promote...
