Given AI’s ability to churn out content quickly, it’s crucial for brands and their agency partners to ensure AI-generated content meets their quality standards. While using AI for writing can be efficient, it often requires human intervention to ensure it sounds authentic to a brand,...
With just a few words, AI models can be prompted to create a story, an image, or even a short film. But according to Weber Wong, these models are all “made by non-creatives for other non-creatives to feel creative.” In other words, they’re not built...
After kickstarting the market for making calls over the internet 23 years ago, Skype is closing down. Microsoft, which acquired the messaging and calling app 14 years ago, said it will be retiring it from active duty on May 5 to double down on Teams....
A new Mac app called Framous has launched, giving you the ability to add device frames around screenshots to make them look more professional. The helpful new tool can aid app developers, graphic designers, and even journalists who need to add an iPhone or Mac frame — also...
Elon Musk’s AI company, xAI, released its latest flagship AI model, Grok 3, and unveiled new capabilities for the Grok iOS and web apps. Grok, xAI’s answer to models like OpenAI’s GPT-4o and Google’s Gemini, can analyze images and respond to questions, and powers a number of features on...
Instagram is upgrading its direct messages, also known as DMs, with a handful of new features that make its messaging system more competitive with alternatives, like Apple’s iMessage and other third-party apps. Instagram users globally will gain access to tools to translate messages across 99...
Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing trends at the expense of a brand’s identity, small missteps can create a fractured brand experience, jeopardizing chances of converting...
Despite the rapid rise and evolution of new technologies dominating news headlines and the ubiquitousness of digital marketing across the internet, some “old school” marketing moves are still relevant. Done right, these more traditional marketing, advertising and PR tactics can still work in the modern...
Generative AI models have demonstrated to app developers that combining a robust knowledge base with the right model can enable them to offer users services — once reliant on costly professionals like therapists or executive assistants — at a fraction of the price. Former VP...
Tinder hopes to reverse its ongoing decline in active users by turning to AI. In the coming quarter, the Match-owned dating app will roll out new AI-powered features for discovery and matching. The addition aims to offer fatigued singles an alternative to the “swipe” that...
