Epic Games, the creator of the infamous game Fortnite, has recently purchased the social video app, Houseparty. Houseparty is a mobile application that delivers video chat access across multiple platforms that include iOS, Android and macOS. The founders of the app have stated that although...
With the cord-cutting trend growing in recent years, subscription video streaming apps have served to benefit significantly from it. According to a recent report from Sensor Tower, the top 10 subscription video on demand (SVOD) apps increased their annual revenue by 62% in 2018, jumping...
Reuter reports that Citi Research has cut its forecasts for Apple’s iPhone XS Max by nearly half and reduced its Q1 production estimates for iPhones amid falling smartphone demand. Citi analyst Willliam Yang explains, “The material cut in our forecasts is driven by our view that...
An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well? 1. Offering Free Trials There’s nothing more...
Wluper is a startup company based out of London and recently raised over $1 million in an initial seed round. The company's focus is to improve voice recognition in AI, specifically in the navigation space. Co-Founder, Hami Bahraynian, explains how voice powered software in todays...
When we purchase our mobile devices, one of the many conveniences that come with it is the ability to provide us with weather updates. Now there are plenty of other weather mobile apps available in the app store that go the extra mile to provide...
The standard business model for most mobile applications has been to allow the free download and then provide the user with paid options once registered. By doing so, mobile app owners take on little risk for marketing return, gauge a better sense of their audience...
A startup company based in India named Meesho, recently raised $50 million and has plans of expanding its company at rapid growth. The capital comes through a Series C round as Meesho has already raised about $15 million through its two previous rounds. The platform...
Dating app, Hinge, has just announced a new feature called, “We Met”. The new update will be released in an effort to improve recommendations based off user reviews. The users will be sent a message a few days after they meet with one another and...
Snapchat recently unveiled that the company will be reeling out a fleet of new scripted shows onto their mobile application! The new set of series are being produced in an attempt to retain the current young user base that Snapchat focuses towards while also looking...
