Post written by Forbes Agency Council
Jordan Edelson, CEO of Appetizer Mobile was just recently mentioned in a recent Forbes article.
Social media is the cornerstone of many modern businesses’ marketing strategies. Facebook, Twitter, Instagram, Pinterest, LinkedIn and other platforms have become a multi-faceted tool for brands, serving as a content feed, community and customer service channel all at once.
While just about every business has a presence on social media these days, they’re not all necessarily using it the right way. Some brands commit some serious social media blunders, like using the platforms solely for self-promotion, alienating customers with an ill-advised political comment, and automating their posts while failing to engage with followers. According to Forbes Agency Council, here are 14 common social media faux pas your brand should avoid.
5. Alienating Customers With A Controversial Stance
When you become too political, you may alienate customers in the process. Taking a stand or position can be good in some cases, but just be conscious of the repercussions. The blowback can be overwhelming and can put a customer in a position where they need to pick a side (which may not be yours). – Jordan Edelson, Appetizer Mobile LLC
To read the entire article, visit: https://www.forbes.com/sites/forbesagencycouncil/2018/04/27/want-to-improve-your-social-media-strategy-avoid-these-14-faux-pas/#39957cad74d6
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