Misleading Metrics That Paint The Wrong Picture About Your Brand

Finding the right metrics and KPI’s to determine how marketing campaigns are performing are key to building a successful brand. In Forbes’ latest article, they highlight some of the main mistakes company’s often focus on in regards to metrics in marketing. Appetizer Mobile’s CEO, Jordan Edelson, states, “Tracking an influencer’s follower base and likes and then directly correlating that to sales can be very misleading. Those “lazy” metrics don’t speak to the multifaceted ways in which influencers can impact a brand, along with the meaningful KPI metrics that should be considered when determining a campaign’s success”. To read the entire article and see what the other Forbes’ members had to say on the topic, check out the following link: https://www.forbes.com/sites/forbesagencycouncil/2019/09/25/11-misleading-metrics-that-paint-the-wrong-picture-about-your-brand/#502af3283182

 

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