Finding the right metrics and KPI’s to determine how marketing campaigns are performing are key to building a successful brand. In Forbes’ latest article, they highlight some of the main mistakes company’s often focus on in regards to metrics in marketing. Appetizer Mobile’s CEO, Jordan Edelson, states, “Tracking an influencer’s follower base and likes and then directly correlating that to sales can be very misleading. Those “lazy” metrics don’t speak to the multifaceted ways in which influencers can impact a brand, along with the meaningful KPI metrics that should be considered when determining a campaign’s success”. To read the entire article and see what the other Forbes’ members had to say on the topic, check out the following link: https://www.forbes.com/sites/forbesagencycouncil/2019/09/25/11-misleading-metrics-that-paint-the-wrong-picture-about-your-brand/#502af3283182
To learn more about mobile application marketing, make sure to contact our Appetizer Mobile team today!