Toys R Us is beginning to make its comeback, but with a different strategy and direction. Rather than following its historical past of placing top priority towards expanding its retail chain stores, it has now shifted towards ecommerce. Tru Kids was the company that acquired Toys R Us back when they announced bankruptcy and is now relaunching the website. Interestingly, they struck a deal with Target where Toys R Us’ products online will link directly to Target. In addition, Toys R Us plans on providing content on their website with the latest trends and news in the toy industry. Do you believe Toys R Us will be able to build and grow its brand back to its established notoriety it once had? Let us know your thoughts on all our social channels! If you’d like to learn more about mobile apps and websites, make sure to contact our Appetizer Mobile team today!