Google Analytics is a must-have tool for almost any business in today’s world. With the ability to collect large quantities of data and simplify the data points through its platform, companies can make their business operations run much more efficiently. Forbes’ recent article highlights different ways companies can utilize Google Analytics to help improve their business. Jordan Edelson, CEO of Appetizer Mobile, stated, “Google Analytics can help agency owners see where relevant traffic is coming. These analytics can help them better target opportunities and spot trends. It’s important to continue to monitor Google Analytics during and after marketing campaigns”. To read the entire article and see what other Forbes members had to say on the topic, visit the following link: https://www.forbes.com/sites/forbesagencycouncil/2020/01/17/10-most-valuable-pieces-of-data-your-company-can-glean-from-google-analytics/#192ef4327869
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