Forbes: Leveraging AI To Enhance Connection With Consumers

There is often a discussion whether artificial intelligence has a positive or negative influence on a consumer’s relationship with a brand. Although AI may seem to remove the personalization that one may feel with a brand when dealing with people directly, AI also has the power to enhance these experiences for all parties involved. Forbes’ latest article highlights key ways brands and businesses can leverage AI to improve customer relations. Jordan Edelson, CEO of Appetizer Mobile, states, “AI can often be used to identify consumer habits more accurately based on the social accounts they follow and the products they search. When taking that information into consideration, marketers can better target content and messaging based on trending data sets”.

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