Forbes’ latest article covers an issue that a lot businesses are currently facing. Marketing teams are being tasked to deliver on certain KPI metrics during a time when traffic and sales are completely uncertain. Learning how to navigate through this crisis is crucial and the Forbes community has provided their thoughts on the situation. Appetizer Mobile’s CEO, Jordan Edelson, stated, “Focus on producing content that provides value to your following and retains their trust and loyalty rather than traditional goals of acquiring new users or sales. Plan for long-term initiatives during these turbulent times.” To read the entire article, check out the following link: https://www.forbes.com/sites/forbesagencycouncil/2020/05/14/how-to-efficiently-lead-a-marketing-team-through-uncertain-times/#5d9a600b7e2f
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