Forbes: The Best Venue For Your Content

Developing great content is a reward in itself. However, if that content doesn’t strike a chord with its core demographic, it isn’t performing its function. Businesses need to know where their content is most likely to reach their target audience and make the most impact. Forbes member & CEO of Appetizer Mobile stated, “Testing is critical in the process of determining the best venue for publishing content. A business must allocate enough test budget to each outlet to determine the venue that provides the best ROI. Too small of a test budget will undermine the effectiveness of the campaign and the ability to gather enough relevant data points”. To read the entire article, check out the following link: