Building Brand Loyalty Through Social Media

Marketing and building a strong relationship with your key consumers is a crucial piece to growing a brand. Thanks to social media, which gives companies the ability to interact directly with consumers, brand loyalty has become easier to achieve than ever before. YEC members gave their input on how brands can create unique ways to build brand loyalty. Appetizer Mobile’s CEO, Jordan Edelson, stated, “Companies can provide giveaways, discounts, and even exclusive content through their social platforms. Consumer behavior changes from platform to platform so it’s important that a company dedicates its time to serving consumers appropriately based on the platform”. To read the entire article, check out the following link: