Livestreaming is an innovative way for brands to reach people in a natural, unscripted fashion without blowing their marketing budgets on costly video productions that are more challenging to create. Forbes agency asked its council members for unique ideas on utilizing the tool to target their audiences and Jordan Edelson, CEO of Appetizer Mobile, stated, “As in-store live activations are put on pause, it is important that brands still interact directly with their consumers. Brands should look to offer unique giveaways and prizes to the consumers that join their livestream on a recurring basis, rewarding them for their brand loyalty and engagement”. To read the entire article, visit the following link: https://www.forbes.com/sites/forbesagencycouncil/2021/02/17/13-exciting-livestreaming-ideas-to-connect-with-target-audiences/?sh=48e388d2adda
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