YEC: How To Reach More Millennials on Social Media

For the many companies looking to reach millennials, social media is a commonplace to meet your audience. These social platforms provide great opportunities to engage with millennials and influence their purchasing behaviors. But how can you ensure your social media marketing efforts will be successful and won’t actually turn millennials away from your brand? YEC members were asked for their take on how marketers can reach millennials through social platforms and Appetizer Mobile’s CEO, Jordan Edelson, stated, “Focus on providing value through marketing. Millennials are typically overwhelmed with social media. A business must break through the noise and provide millennials a reason to care about the company’s products and services”. To read the entire article, you can visit the following article: