Forbes: Optimizing Facebook Ads For Conversions

The myriad targeting options Facebook offers makes reaching your audience easy. The trick is to know which option will best serve your brand and most effectively drive conversions. Forbes community members were asked for some tips on the topic and Appetizer Mobile’s CEO, Jordan Edelson, stated, “The age demographic has become a large point of focus over the past years. As the behavioral and social differences are noticeably distinguished between generations, Facebook ads should be created that cater to the specific generation they’re targeting”. To read the entire article, visit the following link: