How to Differentiate Your Content Marketing From Competitors

Every business needs to market its products and services, but there’s a lot of competition out there. When you’re creating a content marketing campaign for your brand, the last thing you want to do is use precious time and resources to create content that doesn’t measure up to your direct competitors’. YEC members were asked for tips on how to create content that differentiates and Jordan Edelson, CEO of Appetizer Mobile, stated, “Collaborate with other brands and businesses that will surprise your following. Crossing over to a different audience can sometimes yield positive results by exposing impactful content to a different set of eyeballs”. To read the entire article, visit the following link: