AR In Advertising For 2022

Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences. Whether through interactive apps that blend reality with a fictional digital world, or through interior design apps that allow consumers to virtually create their dream living space, AR has become increasingly prevalent and shows no signs of slowing down. Forbes community members were asked how they expect AR to impact the advertising industry in 2022 and Jordan Edelson, CEO of Appetizer Mobile, stated, “Augmented reality experiences will soon be tied to virtual reality experiences. With the latest announcements from Facebook regarding the Metaverse, people can begin to expect new software, tools and apps to be introduced into the VR world. I would anticipate seeing more hybridization of XR experiences in 2022”. To read the entire article, visit the following page: https://www.forbes.com/sites/forbesagencycouncil/2021/12/09/15-unique-applications-of-ar-in-advertising-to-anticipate-in-2022/?sh=32afea7a4d6e