Forbes: How a Brand Can Utilize Newsletters

Newsletters have been around for centuries, their popularity fluctuating along with the state of the media as times change. While a company newsletter might seem like a marketing artifact of the past to some people, newsletters continue to be a great option for communicators who wish to control both the narrative around their organization and how it is distributed. The Forbes community was asked how brands can utilize newsletters and Jordan Edelson, CEO of Appetizer Mobile, stated, “When pushing new products, services or merchandise, a newsletter can be the perfect introduction to your potential customer. Push notifications and intrusive alerts can often lead to page blocks and fewer subscribers, but a well-put-together email newsletter can convert a potential customer or reengage an existing one”. To read the entire article, visit the following: