Building A Socially Responsible Brand

With today’s consumers becoming more and more socially conscious about where and how they spend their money, their expectations for the brands they support have risen. To continue to succeed, brands are putting greater emphasis on corporate social responsibility, looking for ways to have a positive impact on their local and global communities in addition to just making a profit. For brands that haven’t yet started this journey, or for those looking to level up their current efforts, taking a few key steps can help jump-start success. YEC members were asked to elaborate further on these steps and Jordan Edelson, CEO of Appetizer Mobile, stated, “In order to build a socially responsible brand, you need to have the right leadership and management in place to set the company culture. Establishing expectations upfront coupled with a focus on transparency can help build a socially responsible brand”.