Forbes: Brand Representatives

Brand representatives who serve as social monitors actually interact directly with individual customers. While implementing a social media monitoring program might seem simple enough, brands not only have to figure out the right approach and tools to employ but also decide which people to place in this critical, time-consuming role. Members of Forbes Agency Council shared their No. 1 precautions for any brand looking to start a social monitoring program and Jordan Edelson, CEO of Appetizer Mobile, stated, “Ensure that the representatives you are going to be working with completely understand the purpose of the campaign and their objective. If you allow them to freely engage with your audience without guardrails, you may risk damaging your brand’s reputation”. To read the entire article, visit the following link: