Chargeflow, a startup using AI to fight chargeback fraud, announced that it raised $11 million in a seed round led by the VC firm OpenView Venture Partners. The tranche builds on Chargeflow’s previously undisclosed $3 million seed round closed several months ago, bringing the startup’s total raised to $14 million. Chargeflow was launched in 2021 by Ariel Chen and his brother Avia Chen, both Israeli-American entrepreneurs. They previously co-founded Babe Cosmetics, a beauty brand developing a line of skincare products, which they sold to focus on Chargeflow. Chargeflow taps into machine learning to generate custom “dispute evidence” — e.g. delivery confirmation receipts, signed orders and so on — for each chargeback and automatically submit it to the corresponding bank or credit card company.
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