Forbes: How To Stand Out From AI

Creative teams are running into a familiar problem with a new label: When everything starts to look and sound the same, consumers lose interest, and the high volume of low-quality, mass-produced digital content users see daily now—a.k.a. “AI slop”—has only amplified this sensation. When consumers tune out, it makes it that much more difficult for brands to break through and demonstrate their originality, purpose, craft and value. For agency leaders and brand marketers, the choice between analog and digital media is about knowing when to lean exclusively into the human side of creativity and communication. Drawing on their experiences navigating crowded, AI-saturated digital channels, the members of Forbes Agency Council outlined their favorite nondigital methods of reaching consumers and making tangible human connections. Jordan Edelson, CEO of Appetizer Mobile, stated,” Hosting in-person Q&A events can be a great way to build depth with your brand and audience. By connecting face-to-face, you help audiences develop a core understanding of your brand as well as a sense of transparency”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2026/04/20/top-analog-tactics-how-to-make-brands-stand-out-in-a-sea-of-ai-slop/