For years, existing consumer platforms have tried to keep users within their app by offering more services. After the rise of the AI chatbot, the trend is to have people use the assistant for both queries and actions without leaving the conversational flow. With its latest update, Yelp is letting people ask questions, get restaurant reservations, order food delivery, and book service professionals, all through its updated AI assistant. The company debuted the AI assistant in 2024 to help people search for different services based on their problem. It is now using the platform data paired with an AI assistant to let users do more tasks. Users can select a specific page for a restaurant or service when they tap on it, or ask more questions about the business. Yelp said that as the knowledge is grounded in details of the business on the platform, the business’s website, and user reviews, there is a scant chance of getting wrong answers.
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