Favs App Aims to Change Social Media

Over the years, social media has moved further and further away from its original value proposition of being a network where you could keep up with close friends and family in a private space. Instead, today’s apps are entertainment giants, filled with creator content, multimedia and brand advertisements. A new social network, Favs, emerging from stealth next January, wants to bring social networking back to its roots by building an app that helps people maintain strong and meaningful connections with one another. Favs plans to offer an app without a status update box, a news feed or an inbox. Nor will it be centered around common functionality like photo-sharing, as other newcomers to the market like BeReal have embraced. Instead, Favs intends to offer a lightweight experience that doesn’t demand ever-increasing time spent using its app in search of ad dollars and revenue.