Forbes: Cultivating a Strong Brand Voice

Before launching, a company is often still refining its identity and values, which makes building a strong brand voice right from the get-go somewhat of a conundrum. Without a deep understanding of the target audience, it is difficult to tailor a brand voice that resonates with them effectively. Moreover, for a company lacking a track record and customer feedback, gauging how the brand voice will be received and whether it aligns with market expectations presents another challenge. Establishing a strong brand voice before a company launches sets the tone and personality of the brand from the outset to make consistent and memorable impressions on target audiences. Members of Forbes Agency Council shared effective ways for new companies to ensure that a clear and cohesive brand voice guides all marketing efforts and communications. Jordan Edelson, CEO of Appetizer Mobile, stated, “A company must be transparent and consistent with its brand identity. By defining your brand’s mission, values and personality up front and constantly relaying that message, you’ll understand what sets your brand apart from its competitors”. To read the entire article, you can visit the following link: