Forbes: Avoid These Mistakes On Social Media For Brands

The statistics don’t lie: More than three-quarters of all businesses reach their customers using social media, and about the same number of social media users have bought things they found via social media. With nine out of 10 users following one or more brands on social media, brands clearly need to prioritize the cultivation of strong communities on social platforms. If a brand’s social media engagement rates aren’t where they need to be, the algorithms won’t consistently feature its content. Forbes Agency Council share common mistakes brands make that can lower their engagement rates on social media and Jordan Edelson, CEO of Appetizer Mobile, stated, “If a company’s social channels are getting little to no engagement, one thing it may be doing wrong is building out and executing its content strategy without testing it. Companies should often A/B test their content to see how it performs across all social channels”. To read the entire article, you can visit the following link: