Forbes: Creating a Functional Knowledge Bank

In a marketing, advertising or public relations agency, there are so many different departments, teams and “moving parts” that new and experienced team members alike often lack key information needed to complete a task or make progress on a client project. Rather than have employees run around on wild goose chases to find important details, smart agencies prepare a shared knowledge bank of key information and processes and make it accessible to all. Creating a functional knowledge bank assists agency teams by allowing them to learn from past client challenges and the experiences of their peers. Members of Forbes Agency Council shared valuable tips to help agencies create their own knowledge banks and Jordan Edelson, CEO of Appetizer Mobile, stated, “Conducting post-project closeout meetings. These can be used to document all successes and mistakes and to extract valuable information for improving standard processes moving forward”. To read the entire article, you can visit the following link at: