Forbes: The Right Channel for the Right People

The success of an advertising campaign can depend heavily on the platform used to deliver it. Pitch-perfect copy and compelling visuals might not have the desired impact if it’s displayed on a less-than-ideal channel to the wrong audience. Before launching an ad campaign, it’s important to choose the platform carefully to maximize reach and performance. Forbes Agency members were asked to share some important considerations that should guide the decision-making process to find the right channel to reach the right people with the right message in the right format. Jordan Edelson, CEO of Appetizer Mobile, said “The key consideration should be the overall campaign goals and target demographic reach. Based on those campaign goals, you can reach out to reps from those respective ad platforms and determine if your ad budget and creative align with what you’re trying to accomplish”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/01/09/19-important-considerations-when-choosing-an-ad-campaign-platform/