Forbes: Non-Marketing Skills Marketers Need To Succeed In B2B

Strong campaigns and sharp messaging will only go so far in today’s crowded and noisy B2B landscape. To be effective, B2B marketers need expertise beyond traditional marketing tactics. Skills in seemingly unrelated areas, such as data analysis, finance and even change management, are becoming as foundational as brand positioning and strategic outreach. Forbes Agency Council members shared some of the most valuable non-marketing capabilities for B2B marketers today. Jordan Edelson, CEO of Appetizer Mobile, stated, “Having great technical acumen is critical in today’s emerging digital world. As companies race to implement the latest advancing technologies into their products, it’s important that B2B marketers understand other businesses’ pain points and what they’ll need in order to continue to thrive”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/09/11/19-important-non-marketing-skills-marketers-need-to-succeed-in-b2b/