Forbes: How B2B Marketing Is Changing Post-Covid Evolutions

The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, persuade and build trust. Traditional tactics once considered untouchable are giving way to digital-first, human-centered approaches that prioritize flexibility and authenticity. Buyers have changed too—now preferring to do their own research on hybrid channels that balance efficiency with human connection. Forbes Agency Council members shared the most significant ways B2B marketing has transformed since 2020—and where those changes are headed and Jordan Edelson, CEO of Appetizer Mobile, stated “Since 2020, B2B marketing has moved toward a digital-first approach, with LinkedIn becoming a main channel for networking and lead generation. When in-person conferences and meetings were paused during the pandemic, companies relied on platforms like LinkedIn for thought leadership, targeted advertising and building relationships virtually”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/10/03/how-b2b-marketing-is-changing-16-big-post-covid-evolutions/