Forbes: Making Marketing Stand Out Amid AI-Focused Messaging

As AI becomes the dominant theme for marketers across industries, many are seeing similar messaging from the competition. As the volume around AI rises, attention is becoming harder to earn in general, pushing marketers to rethink how they are positioning AI. How are marketers making sure the language they use around AI and the experiences they offer prospects and customers are meaningful? Members of the Forbes Agency Council shared lessons they’ve learned about cutting through AI-driven clutter, offering practical approaches marketers can use to create resonance instead of repetition. Jordan Edelson, CEO of Appetizer Mobile, stated, “Generic messaging with just buzzwords versus honest messaging combined with a story to tell makes a world of difference in order to stand out. AI-focused messaging can tend to make companies seem similar, but authentic storytelling is not something that can be replaced with AI marketing”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2026/02/19/how-to-make-marketing-stand-out-amid-a-din-of-ai-focused-messaging/